It’s a modern reality that most businesses these days are tasked with accomplishing more with less. Resources, particularly related to staff, may be thin and causing you or your team to wear too many hats. While communications may be a tempting area to scrimp and save on – resist! Your business reputation and professional image are directly related to the quality of your business communications. This is where the services of a freelance writer can provide relief and add value to your business.
Blog content
As a business owner, you may not have the time or desire to read or follow blogs, but that doesn’t mean you should rule them out. Blogs are a great way to surface important keywords which can land more visitors to your website. They can also breathe new life into old web content which is no longer attracting views or interest. Even on the most complex or serious topics, blogs can also be a great way to strengthen your brand voice and form a stronger relationship with your target audience.
Web content
If you’re creating a new website, or auditing and updating an existing one, it’s worth the investment to enlist the help of an experienced freelance copy writer. You have a short time to make an impression with your website content – don’t miss your opportunity with copy that is dated, incomplete, dull or poorly crafted. Your messaging should be SEO-optimized to bring as much traffic as possible your way, and engaging enough that your visitors have incentive to stay.
Speaking notes, biographies and backgrounders
No one knows your business as well as you do, but that doesn’t mean you’re the best person to write about it. Not everyone is a natural communicator and when it comes to biographies, most are very uncomfortable writing about themselves. A freelance writer can take your expert knowledge and transform it into dynamic speaking notes for your events, biographies to showcase your team and their talents, and backgrounders for your website or social media channels.
Social media content, imagery and ads
Business and personal social media use are very different. Although you may find it easy to maintain your personal accounts, it’s best to seek some professional social media management advice on the business front. Business accounts receive low priority under social media algorithms, meaning most of your organic content is going unseen. Professional help to develop appropriate content, imagery and ads can boost your visibility and effectively elevate your social presence.
Print and e-newsletters
In print or delivered direct to your handheld device, newsletters are a popular way to reach your audience, build a following and establish a consistent schedule for updating your readers throughout the year. The key to success: vibrant copy, polished design and high-quality imagery to keep your reader engaged and coming back for your next issue.
Need some help?
If you’re looking for a communications consultant to assist with freelance writing, editing or content services in York Region and beyond, let’s connect to see how KimberlyMacG Creative can help. I take great pride in my work and will always strive to exceed your expectations.